Merchandising AI is the part of Impel’s platform that enhances vehicle detail pages (VDPs), making online listings more engaging so shoppers browse longer and are more likely to convert.
It combines media and merchandising automation rooted in Impel’s SpinCar heritage with the platform’s broader conversational AI capabilities to improve the online shopping experience for dealerships.
What's good
- Makes vehicle listings more engaging
- Keeps online shoppers browsing longer
Trade-offs
- Focused on vehicle merchandising only
- Depends on quality of listing media
