Domino is a large-format DIY (do-it-yourself) hypermarket in Tbilisi, describing itself as one of the largest of its kind in the Caucasus, with tens of thousands of product lines on a single large sales floor. Departments cover building materials, tools, sanitary ware, electrical goods, garden and home furniture, household goods and decor.
The format is built around home renovation and construction projects, letting customers source materials, tools and furnishings in one trip. Domino operates physical hypermarkets in Tbilisi (Dighomi and East Point) alongside the online store at domino.com.ge.
What's good
- Wide one-stop range for renovation and construction projects
- Both physical hypermarkets and an online store
Trade-offs
- Large stores concentrated in Tbilisi
- Multi-brand resale, not an own furniture label
