OVS Kids is the brand’s dedicated children’s line, targeting ages 0–15 and holding a market-leading share in Italian kids’ fashion. It covers babies, children and pre-teens with everyday clothing, outerwear and accessories.
The line combines style and practical wear using carefully selected raw materials, and is available in OVS’s Georgian stores.
What's good
- Market-leading kids' assortment
- Practical, durable everyday wear
Trade-offs
- Premium pieces priced higher
- Popular sizes sell out
