Fishbone is New Yorker’s menswear streetwear label, with Fishbone Sister as its women’s counterpart. The lines focus on urban, casual style: hoodies, sweatshirts, T-shirts, baggy and cargo styles, bomber jackets and oversized fits.

Both labels are carried inside New Yorker stores and target a younger audience looking for street-influenced everyday clothing at accessible prices.

What's good

  • Distinct urban streetwear identity
  • Lines for both men and women

Trade-offs

  • Available only in New Yorker stores
  • Trend-driven rather than timeless