The Lutecia group operates the Yves Rocher store network in Georgia, running the French botanical-beauty brand’s dedicated shops as a distinct retail line within its portfolio. Yves Rocher focuses on plant-based skincare, body care and cosmetics.
As the local operator, Lutecia manages the brand’s Georgian outlets, offering the Yves Rocher range through standalone stores and points of sale.
What's good
- Plant-based, accessibly priced beauty range
- Dedicated brand stores
Trade-offs
- Single-brand assortment only
- Limited number of outlets
