GPC pioneered the American-style “drugstore” format in the Georgian pharmacy market. The GPC Drugstore presents an extensive assortment of health and beauty products alongside traditional pharmacy goods in a single retail space.
New-format GPC drugstores operate in Tbilisi and Batumi, blending cosmetics, wellness and hygiene ranges with pharmaceutical retail under one roof.
What's good
- Wide health and beauty assortment under one roof
- Modern American-style retail experience
Trade-offs
- New-format stores limited to a few locations
- Larger format may carry premium pricing on some lines
