MAXI is Gorgia’s own-label brand created during the chain’s rebranding to cover the low and middle price segment of its DIY hypermarket range. It spans everyday construction, repair and household goods sold across Gorgia branches.
The brand sits alongside Gorgia’s premium LUSSONI line and the chain’s broad assortment of international manufacturers, giving budget-focused shoppers an in-house option.
What's good
- Affordable house-brand pricing
- Widely stocked across branches
Trade-offs
- Mid-tier rather than premium quality
- Range varies by store
