Europroduct’s defining offering is its curated assortment of imported European food brands. The chain began in 2004 as a distributor and was the first to bring Finland’s Valio dairy to the Georgian market.

Today its shelves carry up to around 2,000 items from leading European producers, including Arla (Denmark), Frico (Netherlands), Valio (Finland), Elpozo (Spain) and Leroy (Norway). The positioning is built around natural, high-quality European groceries rather than the broadest possible local range.

What's good

  • Established European brands across dairy, cheese and groceries
  • Focus on natural and high-quality imported products

Trade-offs

  • Import-focused range can carry premium pricing
  • Assortment narrower than full-line hypermarkets