My Choice is Carrefour Georgia’s local private label, made in Georgia. It gives Georgian manufacturers shelf space in Carrefour stores and offers their products at the most affordable price point in their categories.
The label is positioned as the best-value tier among Carrefour’s own brands, focusing on locally produced everyday goods. It is part of the chain’s stated effort to support local suppliers, having worked with hundreds of Georgian producers since entering the market.
What's good
- Most affordable own-brand tier
- Made in Georgia by local manufacturers
Trade-offs
- Narrower range than international own brands
- Basic, no-frills product positioning
