Join Life is the label Inditex uses across its brands, including Bershka, to identify garments made with more sustainable materials such as organic cotton, recycled polyester, and Tencel.

The Join Life selection runs across Bershka’s women’s and men’s ranges and is sold in Georgia through the same stores and online shop.

What's good

  • Uses more sustainable materials
  • Available across women's and men's ranges

Trade-offs

  • Still part of a fast-fashion model
  • Limited to selected garments