KoCos runs a cumulative discount program as part of its customer loyalty offering. Rather than a flat one-off discount, the rate a shopper receives grows as their cumulative purchase history with KoCos increases, rewarding repeat buyers.
The program sits alongside KoCos’s other customer benefits such as gift cards, gift-wrap services and promotional offers, and applies across the store’s Korean cosmetics range.
What's good
- Discount grows with repeat purchases
- Free to join for customers
Trade-offs
- Benefit builds up slowly for occasional buyers
- Tied to KoCos's Korean-brand assortment only
