At its Vake location, Erti Kava runs a store selling its own branded products, including specialty coffee beans, drip coffee bags and matcha. The shelf range also features chocolate and Georgian tea, letting customers take the coffee-room experience home.
The retail line complements the cafe’s in-house drinks programme and positions Erti Kava as both a coffee room and a small specialty-coffee retailer.
What's good
- Take-home branded specialty coffee
- Range beyond coffee (matcha, tea, chocolate)
Trade-offs
- Retail mainly at one location
- Specialty pricing
