The Carrefour brand is the chain’s own flagship private label, carried across its Georgian stores. The range covers groceries, household goods and personal-care items, positioned as comparable in quality to leading market brands but at more competitive prices.
Carrefour Georgia continually expands the Carrefour-branded assortment as part of its private-label strategy, with the line sold in hypermarkets, supermarkets and Carrefour City stores.
What's good
- Quality comparable to leading brands
- Broad cross-category range
Trade-offs
- Imported lines may vary in availability
- Less local than My Choice
