Smog is New Yorker’s main menswear label, offering casual and smart-casual pieces that follow current trends — jeans, shirts, T-shirts, sweaters and jackets suitable for everyday and going-out occasions.

Like New Yorker’s other house brands, Smog is sold exclusively in New Yorker stores and is positioned as affordable everyday menswear.

What's good

  • Versatile casual and smart-casual range
  • Affordable menswear basics

Trade-offs

  • Sold only inside New Yorker stores
  • Fast-fashion quality varies