eMotors approached us with a clear goal: build a premium, high-performance website that would support: • A seamless multi-language and multi-currency experience. • Dynamic listings for electric vehicles and charging equipment. • A CMS-driven yet CRM-managed admin flow. • Crystal-clear analytics insights to drive decision-making. Their main issue was scalability and flexibility. They needed: • Lightning-fast frontend performance. • A user-friendly CMS for content and product updates. • CRM-level backend structure for operations. • Rich data collection without slowing the experience.
⚙️ Framework & Architecture
• Frontend: React + Next.js 14.2.11 with Tailwind CSS, HeroUI, and Stitches for scalable UI. • CMS: Sanity – Headless, fast, and fully customizable. • Hosting: Vercel for blazing performance, global CDN, and auto-scalability. • Admin + CRM: A hybrid architecture – Sanity handles content, while CRM manages products, leads, and operations.
🌐 Functional Highlights
• Dynamic product listings with filters, detailed specs, and real-time availability. • Currency switcher that updates prices on-the-fly, localized by country. • Multi-language support with static fallback and dynamic hydration. • Smooth user journey optimized via Microsoft Clarity heatmaps. • Embedded videos handled with Mux, allowing fast loading and adaptive streaming.
🎨 UI/UX Design
• Built with Tailwind CSS + HeroUI, ensuring brand consistency and mobile-first responsiveness. • Custom components using lit-html and lit-element for interactive modules. • Swiper used for smooth sliders across landing and product pages.
📈 Analytics & Insights
• Vercel Analytics + GA4 + Facebook Pixel for top-of-funnel traffic insights. • Microsoft Clarity for behavioral analysis and UI optimization. • Conversion tracking with DoubleClick Floodlight and Google Tag Manager.
