Zara Home, the Inditex group’s home brand, opened its first Georgian store in Tbilisi Mall in 2018. Bed linen is a flagship category, with duvet cover sets, fitted and flat sheets, pillowcases, quilts and throws in cotton, linen and percale.
Collections are refreshed each season in line with current interior trends, sold both in store and via zarahome.com/ge.
What's good
- Trend-led seasonal designs
- Natural fabrics such as linen and percale
Trade-offs
- Premium pricing versus local brands
- Popular sets sell out and may not return
