Alongside its hypermarkets and supermarkets, Goodwill operates a Gourmet store format that focuses on a premium, curated assortment. These stores extend the chain’s emphasis on fresh culinary, bakery and confectionery production into a more upscale shopping environment.
The Gourmet format complements Goodwill’s larger-format stores, targeting shoppers looking for specialty and premium products in addition to everyday groceries.
What's good
- Curated premium and specialty assortment
- Strong fresh culinary and bakery focus
Trade-offs
- Few locations
- Higher prices than standard format
