LCW Home is LC Waikiki’s home-textiles sub-brand, launched in 2016 to cover bedding, towels and household textile collections.

It extends the LC Waikiki brand beyond apparel into affordable home products, sold through dedicated assortments in its stores and online.

What's good

  • Extends a trusted apparel brand into home goods
  • Affordable household textiles

Trade-offs

  • Entry-level rather than premium textiles
  • Range varies by store