XSIDE is LC Waikiki’s youth-focused sub-brand, launched to target teenagers and young adults with trend-driven, casual everyday apparel.

The line includes t-shirts, jeans, sweatshirts and streetwear-style pieces at LC Waikiki’s signature affordable price point, sold within its Georgian stores and online.

What's good

  • Trend-led styles aimed at younger shoppers
  • Affordable price point

Trade-offs

  • Narrow age-targeted range
  • Fast-fashion durability varies