PSP launched Georgia’s first online pharmacy in 2014 and released its own mobile application in 2015, letting customers in Tbilisi and major cities browse and order products online. The platform covers medicines, food supplements, hygiene products, cosmetics and patient and childcare goods.
As a digital storefront for PSP’s network of around 400 branches, it gives customers a way to find products and place orders from the same assortment available in the pharmacies.
What's good
- Georgia's first online pharmacy with a mature platform
- Wide assortment matching the in-store range
Trade-offs
- Full delivery coverage concentrated in larger cities
- Some prescription items require in-person pickup
